/* vietnamese */
@font-face {
  font-family: 'Archivo';
  font-style: normal;
  font-weight: 300 800;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url(/assets/fonts/archivo-variable-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Archivo';
  font-style: normal;
  font-weight: 300 800;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url(/assets/fonts/archivo-variable-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Archivo';
  font-style: normal;
  font-weight: 300 800;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url(/assets/fonts/archivo-variable-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/instrument-serif-italic-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/instrument-serif-italic-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/instrument-serif-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/instrument-serif-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root{
  --bg:#0F1115; --panel:#1A1D24; --rule:#2A2D35; --rule-2:#3A3D45;
  --ink:#F2EFE8; --body:#D6D1C6; --muted:#B9B4A9; --dim:#9A978F;
  --grey:#2E3034;
  --serif:'Instrument Serif',Georgia,'Times New Roman',serif;
  --sans:'Archivo','Helvetica Neue',Arial,sans-serif;
  --gutter:clamp(20px,5vw,72px);
}
*{box-sizing:border-box}
[hidden]{display:none !important}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
p{margin:0}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:var(--bg);padding:8px 12px;z-index:10}
.skip:focus{left:8px}
.display{margin:0;font-family:var(--serif);font-weight:400;line-height:.98;letter-spacing:-.01em}
.label,.kicker{font-size:13px;font-weight:600;letter-spacing:3px;text-transform:uppercase;color:var(--dim)}
.lede{font-size:clamp(18px,1.5vw,21px);line-height:1.5;color:var(--body);max-width:34em}

/* top bar */
.top{position:sticky;top:0;z-index:5;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:16px var(--gutter);background:rgba(15,17,21,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--rule)}
.wordmark{font-family:var(--serif);font-size:24px;text-decoration:none;white-space:nowrap}
.top-nav{display:flex;align-items:center;gap:clamp(14px,2.4vw,30px);font-size:15px}
.top-nav a:not(.btn){text-decoration:none;color:var(--muted)}
.top-nav a:not(.btn):hover{color:var(--ink)}
@media (max-width:720px){.top-nav a:not(.btn){display:none}}
.nav-toggle{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border:1px solid var(--rule-2);border-radius:50%;cursor:pointer;list-style:none;color:var(--ink)}
.nav-toggle::-webkit-details-marker{display:none}
.nav-toggle:hover,.nav-toggle:focus-visible{background:var(--ink);color:var(--bg)}
.nav-icon{display:grid;gap:5px;width:20px}
.nav-icon span{display:block;height:1px;background:currentColor;transition:transform .2s,opacity .2s}
.nav-menu[open] .nav-icon span:first-child{transform:translateY(6px) rotate(45deg)}
.nav-menu[open] .nav-icon span:nth-child(2){opacity:0}
.nav-menu[open] .nav-icon span:last-child{transform:translateY(-6px) rotate(-45deg)}
.nav-dropdown{position:absolute;top:100%;right:0;width:min(440px,100%);padding:20px var(--gutter) 28px;background:var(--bg);border-bottom:1px solid var(--rule);border-left:1px solid var(--rule);box-shadow:0 18px 32px rgba(0,0,0,.2)}
.top-nav .nav-dropdown a:not(.btn){display:block;padding:18px 0;border-bottom:1px solid var(--rule);font-family:'Instrument Serif',serif;font-size:clamp(28px,4vw,38px);line-height:1.2;color:var(--ink)}
.top-nav .nav-dropdown a:hover,.top-nav .nav-dropdown a:focus-visible{color:var(--muted)}
@media (max-width:480px){.landing .top{gap:10px}.landing .top-nav{gap:10px}.landing .wordmark{font-size:16px}.landing .top-nav .btn{padding:9px 10px;font-size:11px;letter-spacing:1px}}
@media (prefers-reduced-motion:reduce){.nav-icon span{transition:none}}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font:inherit;font-size:14px;font-weight:700;letter-spacing:2px;text-transform:uppercase;text-decoration:none;padding:13px 20px;border-radius:999px;border:1px solid var(--rule-2);background:none;color:var(--ink);cursor:pointer;white-space:nowrap}
.btn:hover,.btn:focus-visible{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.btn-small{padding:8px 14px;font-size:13px}
.btn-accent{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.btn-accent:hover,.btn-accent:focus-visible{background:var(--bg);color:var(--ink);border-color:var(--ink)}
.btn-light{border-color:currentColor}
.top-nav .btn{border:2px solid #fff;color:#fff;padding:9px 16px}
.top-nav .btn:hover,.top-nav .btn:focus-visible{background:#fff;color:var(--bg)}

/* hero */
.hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,80px);align-items:center;padding:clamp(32px,4.5vw,64px) var(--gutter) clamp(48px,6vw,88px);min-height:calc(100vh - 66px)}
.hero-text{display:flex;flex-direction:column;gap:20px}
.hero .display{font-size:clamp(46px,5.4vw,88px)}
.hero-art{position:relative;width:100%;max-width:640px;justify-self:center}
.hero-wheel{display:block;width:100%;height:auto;animation:turn 240s linear infinite}
@keyframes turn{to{transform:rotate(360deg)}}
@media (prefers-reduced-motion:reduce){.hero-wheel{animation:none}}
body.still .hero-wheel{animation-play-state:paused}
.q{font-family:var(--sans);font-stretch:80%;font-weight:600;font-size:13px;letter-spacing:2px;fill:#C9C3B6}
.ar{font-family:var(--sans);font-stretch:72%;font-weight:750;font-size:16px;letter-spacing:2.2px;fill:#0F1115}
.ef{font-family:var(--sans);font-stretch:72%;font-weight:700;font-size:23px;letter-spacing:3px;fill:#F2EFE8}
.wd{font-family:var(--serif);font-style:italic;font-size:20px;fill:#E9E4DA}

/* access */
.access{margin-top:8px;padding:clamp(22px,2.6vw,32px);background:var(--panel);border:1px solid var(--rule);border-radius:6px;max-width:560px;scroll-margin-top:90px}
.access-form,.access-done{display:flex;flex-direction:column;gap:14px}
.access-done .btn[href="/consumer/"],.access-done .btn[href="/b2b/"],.access-done .btn[href="/creator/"]{border-color:#fff}
.access-title{margin:0;font-family:var(--serif);font-weight:400;font-size:34px;line-height:1.05;outline:none}
.access-sub{color:var(--body)}
.field{display:flex;flex-direction:column;gap:8px}
.field label{font-size:12px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:var(--dim)}
.field-row{display:flex;gap:10px;flex-wrap:wrap}
.field-row input{flex:1 1 220px;font:inherit;font-size:17px;color:var(--ink);background:#0B0D10;border:1px solid var(--rule-2);border-radius:999px;padding:12px 18px;min-width:0}
.field-row input:focus{outline:2px solid var(--ink);outline-offset:1px}
.field-row input[aria-invalid=true]{border-color:#E98585}
::placeholder{color:#6A6D75}
.field-error{min-height:1.3em;font-size:14px;color:#F0A3A3}
.check{display:flex;gap:12px;align-items:flex-start;font-size:15px;color:var(--body);cursor:pointer}
.check input{appearance:none;-webkit-appearance:none;flex-shrink:0;width:20px;height:20px;margin:2px 0 0;border:2px solid #6A6D75;border-radius:3px;display:grid;place-content:center;cursor:pointer}
.check input:checked{background:var(--ink);border-color:var(--ink)}
.check input:checked::after{content:"";width:10px;height:5px;border-left:2px solid var(--bg);border-bottom:2px solid var(--bg);transform:rotate(-45deg) translate(1px,-1px)}
.fine{font-size:13px;color:var(--dim)}
.fine a{color:var(--muted)}
.hp{position:absolute;left:-9999px}
.access-actions{display:flex;gap:10px;flex-wrap:wrap}
.access-form[aria-busy=true] button{opacity:.6;pointer-events:none}

/* sections */
.sec{padding:clamp(56px,8vw,112px) var(--gutter);border-top:1px solid var(--rule);scroll-margin-top:66px}
.sec-intro{display:flex;flex-direction:column;gap:14px;margin-bottom:clamp(32px,4vw,56px)}
.sec-intro.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,5vw,80px);align-items:end}
.sec-intro.split > div{display:flex;flex-direction:column;gap:14px}
.h2{font-size:clamp(40px,4.8vw,72px)}
.sec-lede{color:var(--body);font-size:18px;max-width:34em}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,4vw,56px)}
.steps li{display:flex;flex-direction:column;gap:12px;padding-top:20px;border-top:2px solid var(--ink)}
.step-n{font-size:13px;font-weight:600;letter-spacing:3px;color:var(--dim)}
.steps h3,.edition h3{margin:0;font-family:var(--serif);font-weight:400;font-size:34px;line-height:1.05}
.steps p{color:var(--body)}
.eff-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.eff-card{display:flex;flex-direction:column;background:var(--dark);border-radius:6px;overflow:hidden}
.mini-study{display:block;width:100%;aspect-ratio:1/1}
.eff-meta{display:flex;flex-direction:column;gap:2px;padding:14px 16px 16px;background:rgba(0,0,0,.18)}
.eff-meta h3{margin:0;font-size:20px;font-weight:800;letter-spacing:3px;text-transform:uppercase;font-stretch:75%;color:var(--accent)}
.eff-q{font-size:14px;color:var(--muted)}
.eff-who{font-family:var(--serif);font-style:italic;font-size:19px;color:var(--ink)}
.eff-foot{margin-top:24px;color:var(--body)}
.eff-foot em{font-style:normal;font-weight:600;color:var(--ink)}
.motion-ctl{margin-top:16px}
.stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,5vw,80px)}
.stat{margin:0;display:flex;flex-direction:column;gap:14px;padding-top:20px;border-top:1px solid var(--rule-2)}
.stat-n{font-family:var(--serif);font-size:clamp(72px,9vw,140px);line-height:.9}
.stat figcaption{display:flex;flex-direction:column;gap:10px;color:var(--body);font-size:18px;max-width:30em}
.cite{font-size:13px;color:var(--dim)}
.editions{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.edition{display:flex;flex-direction:column;gap:16px;padding:clamp(24px,3vw,40px);border-radius:6px;border:1px solid var(--rule-2)}
.edition p:not(.label){color:var(--body)}
.edition .btn{align-self:flex-start;margin-top:8px}
.edition-consumer{background:#0B0D10}
.edition-b2b{background:var(--grey);border-color:#4A4D55}
.edition-creator{background:#EFE8DD;border-color:#C2B6A5;color:#1B1714}
.edition-creator p:not(.label){color:#3D3630}
.edition-creator .label{color:#7A7066}
.edition-creator .btn-light{color:#1B1714;border-color:#1B1714}
.edition-creator .btn-light:hover,.edition-creator .btn-light:focus-visible{background:#1B1714;color:#EFE8DD}
.inside{list-style:none;margin:clamp(32px,4vw,48px) 0 0;padding:0;display:flex;flex-wrap:wrap;gap:12px 36px;color:var(--muted)}
.inside strong{font-family:var(--serif);font-weight:400;font-size:34px;color:var(--ink);margin-right:6px}
.cta{display:flex;flex-direction:column;align-items:flex-start;gap:18px;padding:clamp(56px,8vw,112px) var(--gutter);border-top:1px solid var(--rule)}
.cta p{color:var(--body);font-size:18px}
.foot{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding:28px var(--gutter) 40px;border-top:1px solid var(--rule);font-size:13px;color:var(--dim)}
.foot a{color:var(--muted)}
/* simple pages */
.simple-main{max-width:760px;padding:clamp(48px,7vw,96px) var(--gutter);display:flex;flex-direction:column;gap:18px;color:var(--body)}
.simple-main h2{margin:16px 0 0;font-size:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--ink)}
.note-edit{padding:12px 16px;border:1px dashed #E8D06A;color:#E8D06A;border-radius:4px;font-size:15px}
@media (max-width:1000px){
  .hero{grid-template-columns:1fr;min-height:0}
  .hero-art{max-width:440px;order:-1}
  .eff-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps,.stats,.editions,.sec-intro.split{grid-template-columns:1fr}
}
@media (max-width:480px){.eff-grid{grid-template-columns:1fr 1fr;gap:10px}.eff-who{font-size:16px}}